Small Is the New Big

The title of this book says it all – Small is the new big! It’s interesting though, being written from the perspective of an American, doing business is an exponentially larger market than New Zealand, and where ’small’ means less than 100 employees. In contrast in ‘the Land of the Long White Cloud’ (New Zealand) ’small’ means you plus the guy that sweeps the floor (or maybe that is you!) But this book is still very relevant.

The market I work in has large and small players. The large ones I refer to are sizes of 20+ staff, big for us, but already I see how bound they are by the confines of big business. Resistant to change (hey they’ve got this far on what they do) they’re stuck selling the same old wares whether they’re relevant or not.

The distinct advantage that’s emerging, and endless examples fill this book, is that the small guys have the ability to enhance their businesses and become remarkable through innovation and offering products and services that would be deemed ‘ridiculous’ by a larger company – until it takes off.

Highly recommended reading for the small business, and to the large company before it’s too late!

For a more traditional review, and to find on Amazon, click here.